Scope. Build. Launch. Run.
Four phases, written down before a line of code moves. Run never ends.
Drop list
One config
Stripe = report
Winner stays
One system, not four vendors.
- 01
Scope: Diagnose the funnel
Where the traffic actually drops, what the intake asks that it shouldn't, where checkout loses people who already decided.
- 02
Build: Ship one system
One brand config, one intake system, one checkout, not a new codebase per page.
- 03
Launch: Put it live
Behind tracking that fires from where the money moves, so the funnel report and the payment processor tell the same story..
- 04
Run: Let the data decide
The version that wins stays.
How we test.
Four rules, one line.
Landing
Intake
Checkout
Upsells
One live test per funnel stage.
Landing, intake, checkout and upsells each carry at most one test at a time, so a change on one stage cannot be mistaken for a result on another..
Paid
142
Captured
142
The report and Stripe agree before a test is called.
Tracking fires from where the money moves.
The loser is deleted, not archived.
There is no shelf of old versions to bring back.
headline: "outcome"
pricePlacement: "above"
defaultPlan: "3mo"
A winner ships as a config flip, not a redeploy.
The brand system renders every page from one config.
Two things clinics ask first.
How fast does the first test go live?+
As soon as tracking agrees with Stripe. That comes first because a test measured against the wrong number wins the wrong way, and you pay for that twice: once in the traffic spent on it, again in rolling the loser out everywhere. The moment the report and the settled charges tell the same story, the first variation goes up.
How much of our time does it take?+
One scope call, then one thread. You approve a variation before it goes live and read a short note when a test decides. Nobody on your side writes a ticket, manages a board, or spends a salaried hour translating between design, copy and code.
What happens when a test loses?+
The loser is deleted, the version that was making money stays live, and the next variation goes up. A losing test costs the share of traffic it ran on, nothing more, and it tells you something the funnel report never would. We do not promise a lift number and we do not publish client results.
