They buy the traffic. We make it convert.
A telehealth agency runs paid search, paid social, creative and email. We build what that traffic lands on and hand your media buyer a number that matches the bank.
Your agency runs
We build
Both run at once. Nothing gets replaced on the clinical side.
Three things
What changes for a clinic that hands us the funnel.
Pixel sees
step_3Answers stay behind the BAA
No health answers in ad tools
The pixel sees a step number. Intake answers stay behind the BAA.
Funnel Takeover
$9,000
Fixed price, no retainer
The price is written down before the work starts. A monthly plan is optional.
Your media buyer
Firstfill
One number both of you trust.
Works beside your media buyer
They keep the ad accounts. We hand them a conversion number they can trust.
Who covers what
Traffic
Media buying
Marketing agency
IncludedFirstfill
Not includedAd creative
Marketing agency
IncludedFirstfill
Not includedEmail and SMS campaigns
Marketing agency
OftenFirstfill
Not includedThe funnel
Landing pages
Marketing agency
Inside the campaignFirstfill
Per traffic source, on your stackIntake and checkout rebuilt
Marketing agency
Not includedFirstfill
IncludedPost-checkout offers
Marketing agency
Not includedFirstfill
IncludedPatient portal
Marketing agency
Not includedFirstfill
IncludedSplit tests
Marketing agency
Ad-platform variantsFirstfill
One per funnel stageTracking and pricing
Conversion counted from
Marketing agency
PixelFirstfill
Stripe captureHealth answers kept out of ad tools
Marketing agency
Depends on setupFirstfill
IncludedYou own the pages
Marketing agency
Often on their builderFirstfill
IncludedPricing
Marketing agency
Retainer plus percent of spendFirstfill
Fixed price per buildPick by where you are
Pick a marketing agency if
- Nobody is running your ads and you need volume first.
- Your funnel already converts and the bottleneck is reach or budget.
- You want one vendor for ads, email and pages.
Pick Firstfill if
- You have a media buyer and you argue about whose number is right.
- Cost per patient is climbing and the funnel has not changed since launch.
- You want fixed prices and a funnel you own.
Asked on the scope call
How is it priced?+
Three fixed prices, public before you book anything: a $1,500 audit credited in full against a build, a Funnel Takeover from $9,000 for one stage or the whole funnel, and a $4,999 a month retainer that keeps tests and new pages shipping. Ad spend and platform fees stay yours.
Do you run our ads?+
No. Your media buyer keeps the budget and we make every click they buy worth more. They get tracking that matches what Stripe settled, which makes their own decisions about where to spend a lot cheaper to get right.
How is this different from a white-label platform or an agency?+
A platform sells the clinic in a box and bills monthly for it, default funnel included. An agency buys traffic and bills on spend. Neither one is paid to make the middle convert, and the middle is where the money is decided: landing, intake, checkout, upsells, portal. That is the part we rebuild and test on your stack. The platform stays, the media buyer stays.
How much of our time does it take?+
One scope call, then one thread. You approve a variation before it goes live and read a short note when a test decides. Nobody on your side writes a ticket, manages a board, or spends a salaried hour translating between design, copy and code.
